Stop selling square footage. Start selling agility. The traditional office lease is the "landline" of the real estate world: static, rigid, and tied to the past. Modern occupiers are demanding a "smartphone" experience—a managed office solution that updates, scales, and removes friction in real-time. In our latest blog, we break down why the hotelification of the office is the key to unlocking 20% rent premiums and why flexibility is actually a landlord’s most powerful tool.

The Hotelification of the Office Market: Why Experience Drives Real Estate Value. The modern office market is undergoing a profound shift, moving beyond the simple metrics of Grade A buildings and high EPC ratings. These qualities, while foundational, are no longer enough to create tenant desire or loyalty. The focus is now on the "hotelification" of the workplace, transforming commercial assets into experience-led offices that feel welcoming, human, and memorable—akin to a